Influences in Design II

Sociology and Design

Influences in Design II

Symbolism

• Symbols are used to describe qualities -feelings that can’t be described visually
• Symbols used to represent an idea or form in a visual manner – colors can symbolize something important as well
• Color can help enhance a design – different colors have different meanings to all types of people – especially culture

Slides

1. Heiroglyphics Chart
2. Sanskrit Chart
3. Evolution of Chinese Characters
4. Hiragana Chart
5. Islamic Calligraphy Chart
6. Halal Symbol
7. Kosher Symbols
8. Claude Monet, Water-lilies
9. Color Coded Bookshelves
10. Symbolism in Design
11. Designs can utilize visual symbols to make their point come across better - symbols can be used for various purposes
12. Usually references from past works are used
13. Graphic Design
14. Illustration
15. Photography
16. Painting
17. Sculpture
18. Giving a new face to a classic theme
19. Designers always recycle old themes from past designs
20. Mahatma Gandhi
21. Paolo Garetto "Gandhi" Caricature
22. Ronald Reagan, 40th US President
23. Robert Grossman "Ronald Rodent" Caricature
24. Jerry Garcia, Grateful Dead
25. The Grateful DeadAmerican Beauty Album Cover
26. Philip Burke, "Jerry Garcia" Caricature
27. Julius Ussy Engelhard, "Bolshevism Brings War" Unemployment and Famine PosterCirca 1918
28. H.R. Hopps "Destroy this Mad Brute: Enlist/U.S. Army"PosterCirca 1917
29. King Kong Movie PosterCirca 1933
30. Lebron James and Gisele BundchenVogue Magazine Cover
31. Future New YorkPostcardCirca 1916
32. Georges Lepape "Vogue" Magazine Cover Circa 1927
33. L.Lissitzky Beat the Whites and the Red Wedge PosterCirca 1920
34. Peter BehrensAEG-MetallfadenlampePosterCirca 1907
35. Malcom Garrett and Jill FurmanovskyA Different Kind of Tension, The Buzzcocks Album Cover Circa 1979
36. Joseph Binder, New York World’s FairPoster Circa 1939
37. Olle Hjortzberg1912 Olympic Games, Stockholm Poster
38. Franz Wurbel1936 Olympic Games, Berlin Poster
39. Yusaku Kamekura, 1964 Olympic Games, Tokyo Poster

Influences in Design I

Sociology and Design
Influences in Design I
Influences in Design

• Designers must find inspirations from many sources – whether it be from past designs, artworks, or various medias – movies, television shows, music, etc.
• Designers take inspirations from real world influences – or past art movements - to aid with the design process
• Designers recognize what their audience wants and identify design elements for their needs
• Entertainment industry – heavily rely on designers to help create their needs
• People who are fond of films would recognize the actors or actress that the designer chooses to portray

Slides

1. Titian – Venus
2. Edward Monet - Olympia
3. Bhagavad Gita
4. The Jim Hendrix Experience – Axis Bold as Love
5. A Clockwork Orange
6. Fatal Fury Real Bout Wild Ambition - White
7. "Got Milk ?" Advertisement
8. Audrey Hepburn, Breakfast at Tiffany’s
9. Breakfast at Tiffany’s – Audrey Hepburn
10. Zippo lighter
11. Uma Thurman, Kill Bill
12. Bruce Lee, Game of Death
13. Pazuzu, The Exorcist
14. Pazuzu, Final Fantasy Mystic Quest
15. Pazuzu, Castlevania
16. Gorillaz D-Sides
17. Ninja Gaiden, Tecmo
18. Akira Kurosawa, Japanese Director
19. Clint Eastwood, The Good, The Bad and The Ugly
20. Usagi Yojimbo, Stan Sakai
21. Mel Gibson, Mad Max
22. Bruce Lee, Fist of Fury
23. Absolut Vodka
24. Absolute on ICE
25. Hokusai
26. Asashi and Kirin Ads

Sociology and Design

Design in Everyday Life

Design’s Affect in Modern Day Society

• Design is around us – packaging, advertisements, commercials , etc.
• Graphic Designers are employed to take care of designs for clients – solve other peoples problems
• Design as a tool of communication – works fast

Packaging

• Packaging can be used to help attract future customers
• Presentation
• It is what gets presented to the customer at the end of every transaction

Slides

1. Cheese Sponge, Atypk

Advertisements

• Used for announcing or telling the public on products that are being sold
• Advertisements must relate to the public or else its purpose has failed
• Advertisements heavily employ design elements – to help attract the attention of future customers

Slides

1. Bolt Advertisement
2. Pepsi Advertisement
3. Good Life Anti Smoking Advertisement
4. Chupa Chups Advertisment
5. Chupa Chups Advertisement

Design’s Affect and Implication on Modern Day Society

• Use of fonts, logos, colors are used to help distinguish what one product is from other
• Design also helps people understand how things work
• Everyday life is so routed around design that life would cease to function efficiently

Slides

1. Maps
2. Currency / Money
3. Charts
4. Kuala Lumpur MRT and LRT Map
5. Google Earth View of Kuching
6. Metro Subway Map
7. Malaysian Ringgit
8. German Notgeld Currency
9. Gulden Bills Dutch Currency
10. Euro Notes
11. Road Signs Chart
12. Symbol Signs Chart
13. Time Magazine Video Game Chart
14. USA TODAY Low- Carbohydrate Diet Chart
15. Food Pyramid Chart

Psychology in Design

Sociology and Design

Psychology in Design

• Utilizing the five elements of design to evoke the consumer’s eye
• Putting visual information in a form that everyone can understand – though there are different interpretations to each design
• Recognize and identify what works in a piece of design

Recognize and Identify

• Concept and form are balanced – too much of either the design becomes bland and dull
• Identify the subject to be familiar with your main audience
• Designers either juxtapose their design with pictures, use visual analogies or metaphors to help convey out their message

Slides

1. Coco-Cola Advertisement
2. Lost and found serve of an animal protection society in Singapore
3. Reebok Advertisement
4. BDDP & Fils, Paris; Manix Condoms Advertisement
5. D’Adda, Lorenzini, Vigorelli, BBDO, Milan. Francesco Biasia Advertisement
6. Publicis, Amsterdam; Playboy.nl advertisement
7. Absolut Vodka
8. Absolut Vodka Advertisement
9. Absolut Alfred Hitchcock Advertisement
10. Absolut Do It Yourself Advertisement
11. Eric Ericson, Anders Krisar, Photo by Tessa Traeger; HP advertisement
12. Eric Ericson, Anders Krisar, Photo by Tessa Traeger; HP advertisement
13. German Arts Festival Advertisement
14. Jackson Pollock. Lavendar Mist. Circa 1950. Oil on canvas

What is Design ?

Sociology and Design
What is Design ?

• Design is a powerful as a tool of communication
• Design is a process that incorporates creativity and business
• A designer creates a product ( design ) that communicates an objective that usually functions in the form of advertising
• The designer also has to balance their artistic sensibilities to enable that the design fits the clients needs.

• Concept - is an abstraction or an idea
• Form – is the way a design looks, through the use of the five elements of design.
• Design incorporates form and concept together
• Design uses art as a language – associated with the five elements of design

1. Line
2. Shape
3. Color
4. Mark
5. Texture

Slides

1. Georgia O’Keefe, Jack in the Pulvit, No. IV, 1930. Oil on canvas
2. Franz Kline, Cardinal, 1950. Oil on canvas
3. Jackson Pollock, Lavendar Mist, 1950. House paint on canvas
4. Toyo Seshu
5. Gustav Klimt, The Kiss
6. Football Resistance Advertisement

What is Design ?

• Practice K.I.S.S.
• Keep It Simply Simple or Keep It Simple Stupid
• Designs usually are kept simple to ensure point is made across clearly
• Design must speak clearly to an audience
• Paul Rand says " You don’t have to be original, you just have to be good …"

Slides

1. Paul Rand, IBM logo
   
2. Paul Rand, UPS logo
   
3. Saul Bass, The Man with the Golden Arm Movie Poster
4. World Wildlife Fund Public Service Advertisement

What is Design ?

• In an advertising sense, a good design, that has the perfect combination of concept and form, can help attract new clienteles
• Recognizable symbol to the product help boost sales revenue on the item
• Symbols also help identify what people are aiming for a sense of recognition
• Want to be associated with something strong

Slides

1. Carolyn Davidson, Nike Swoosh
2. Nike, Goddess of Victory, Greek Vase
3. Adidas Logo
4. Toyota Logo
5. USA Department of State Seal
6. Malaysia National Seal
7. Betsy Ross, First American Flag
8. Mohamed Hamzah, Malaysian Flag

Writing Basics and Harvard Referencing

Sociology and Design

Writing Basics and Harvard Referencing

Brainstorming

• Brainstorm your ideas and put on a piece of paper
• Use the Logical Mind Map to help you in your research
• Map out ideas – to see what ideas you come up with

Logical Mind Map Example


Logical Mind Map Example

Paper Outline

• Use your ideas that is gathered from the mind map
• Divide your paper outline into three parts

1. Introduction – have key points to define what you are going to talk about in your paper
2. Body – go more in depth with your key points by creating subcategories or to further define the key points
3. Conclusion – give an overview of the whole paper and finish what you have to say with a "closer"

Paper Outline Example

Research

• Going to the library – borrow books
• Photocopy passage from books and highlight important information to help you
• Take notes in class – write down key points to help you remember lectures
• Follow up by researching the lecture topics further after class

Harvard Referencing

• Its important to reference your sources.
• It validates your opinions and claims more objectively.
• Lets your reader know where you got your materials.
• It’s a serious academic offense which can to a student being expelled, getting fired from your job and disrespect from your peers.

Harvard Referencing

• Direct quotes
• Facts
• Figures
• Numbers
• Ideas
• Theory
• Both published and unpublished work

Books

Author, Initials/first name., Year. Title of book. Edition.Place: Publisher. Pages.

EXAMPLE
Clark,P. and Freeman, J. (2003). Design - A Crash Course. Leicester: Silverdale Books.

Electronic Books

Author, Year, Title of book. [type of medium] Place of publication: Publisher. Followed by "Available at:" (then) include e-book source and web site address/URL(Uniform Resource Locator) and routing details if needed. [Accessed date].

Internet

Authorship or Source, Year. Title of web document or web page. [Medium] Available at: include web site address/URL(Uniform Resource Locator) and additional details such as access or routing from the home page of the source. [Accessed date].

EXAMPLE
National electronic Library for Health. 2003. Can walking make you slimmer and healthier? (Hitting the headlines article). [Online] (Updated 16 Jan 2005)Available at: http://www.nhs.uk.hth.walking [Accessed 10 April 2005].

Week 1 - Module Outline Briefing

Hello class. This is where your notes are going to be posted on. Overall come to class and take your notes and make sure to complete your assignments on time. We should have no problems with our class at all. Be sure to communicate with me if you have any concerns what so ever. Should you need additional tutorials or miss something in class you will have these notes to help you.